MSAAC
coming Q3 2026
MSAAC Logo

My Story as a CEO

Real decisions.
Real systems.
Real mental assets.
Conversations with CEOs and creators
about how they actually think, decide, and build.
in Production
Chris Mönninghoff — Founder MONNINGHOFF Labs
No standard questions.
We go deeper:

How do you decide under pressure?

What systems actually hold your life together?

What patterns repeat — and why?

This is not about success stories.
This is about decision architecture.
Because what you build
is always a result of how you think.
Every conversation reveals mental assets:

Clarity

Focus

Standards

Direction

Built over time.

Tested in reality.

MSAAC on YouTube

I ask the questions.

They share the decisions.

No noise.

Only what actually works.

MSAAC Website

More info and background on
MY STORY AS A CEO” at msaac.org.

Learn more about the people behind the conversations — and additional perspectives that (unfortunately) didn't make it into the videos.

MSAAC YouTube

In “MY STORY AS A CEO” I ask the questions. CEOs and creators share their decisions and their mental assets.
They bring the insights — you take what works.

Subscribe for real thinking, real patterns, real systems.
Never miss an episode.